Mark 8:34, Deny himself. The love of self is the greatest obstacle to following Yeshua wholeheartedly. The chief characteristic of self-life is possessiveness.
The fallen man has forced Elohim out of the center of his life and has crowned itself as its king and has given itself over to coveting of things. Such has become self-life’s main focal point and fiercest passion. Surrounding oneself with many possessions causes one to feel elevated in that it makes one the ruler of one’s own kingdom. To such a person, the pronoun me becomes the god, and the pronoun my is the purpose of the pursuit and the religion of self.
To the tyranny of things that largely monopolizes most men’s endeavors, Yesahua says “Deny yourself, take up your cross and follow me.” Elsewhere he says, “Blessed are the poor in spirit, for theirs is the kingdom of heaven” (Matt 5:3).